We’ve scoured the not-so-mean-streets of Williamsburg (but certainly not without a caffeine pit-stop at Black Brick on Bedford) to bring you our edit of the best indie boutiques in this little hipster hamlet. Worldwide shipping for all of these local gems is available through We Shop That.


With bike cred and street style in spades, Jane Motorcycles is a combo coffee hangout, clothing retailer and motorcycle workshop with the coolest custom motorcycles, apparel, art and books on the East Coast. Here, founders Alex DiMattio and Adam Kallen riff on following their dreams in a recent interview with Hypebeast.



Bird is Brooklyn’s achingly hip fashion destination with a nifty online store. This popular indie boutique embodies the borough’s creative spirit by supporting the best emerging and established designers with a focus on locally and sustainable independent collections. According to fashion tracker Racked.com, the designers are so cool, “… that if the prices weren’t so splurgy you wouldn’t ever need to shop anywhere else”.

Bird, Brooklyn


Proving you don’t have to be a surfer to embrace surf style, Pilgrim Surf and Supply follows the concept of “a dual life that combines both nature and urban”. Stocking everything from beanies to distressed cargo pants and a collection of coffee table books, the brand celebrates surf lifestyle through the lense of American East Coast culture.

Pic via Rob Herschenfeld Design


This one-of-a-kind bean to bar chocolate atelier makes all of its own chocolate in-house, from the bean, and is well known for its signature bars with quirky packaging and collections with an emphasis on clarity of flavor. As far as unique New York gift-giving goes, Mast Brothers Chocolate takes the cake, See what we did there?

Pic via LA Times


This boutique gem caters to indie-lovers and fans of clothes of quality and creativity. According to the fashion oracles at Refinery29, Swords Smith is the ultimate spot to discover labels we didn’t even know existed . Alongside more established designers like Rachel Antonoff and Lauren Moffatt are lesser-known brands like Morgan Carper, wrk-shp, and SAUNDER.

Swords Smith, Brooklyn


The borough’s first Brooklyn-born sneaker brand, Greats’ affordable yet fashion-forward, hand-made footwear line lives up to its name. Available online, in their Brooklyn studio or exclusively through Nordstrom, Greats is building the next great footwear company according to Forbes, Their classic white on white statement style is total perfection.

Greats, Brooklyn


Minimalist botanical candles that are hand poured with 100% soy wax in Brooklyn and come in a delicious choice of scents including the popular man candle range – ‘mandles’. Phthalate-free, lead-free and petroleum-free, they’re just one of a marketplace full of other unique, independent New York brands available via our friends at New York Makers.

Brooklyn Candle Studio



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